DISCOVERY
MLS & property pages
Clear listing copy and an owned property story give buyers useful detail and a direct route to ask about the home.
Explore property stories →LISTING MARKETING · DUSTIN OVERTON
A property story.
Beautifully told.
Photography, film and a deliberate launch—connected to the details that make your property worth a closer look.
WATCH THE APPROACH
Six properties. A sense of what is possible.
Six listing examples. Music only; no spoken narration.
01 · PHOTOGRAPHY & PROPERTY STORY
Make the first impression specific.
Great listing photography gives a buyer more than a collection of rooms. It explains the light, flow, outlook and relationship to the setting.
For a distinctive residence, the story should answer a simple question: what makes this property different from the alternatives a buyer is considering?
02 · CINEMATIC VIDEO & DRONE
Show the setting. Connect the spaces.
Property films can connect interiors, outdoor living and the surrounding landscape. Drone imagery helps show orientation, waterfront context and the relationship between a property and its location.
The format should suit the subject: a longer property story for a considered viewing, and shorter edits for social discovery.
03 · ZILLOW SHOWCASE
A more immersive way to explore.
For an appropriate listing, Zillow Showcase brings an enhanced presentation into the buyer’s Zillow experience. My dedicated Showcase page explains the format and links to actual Space Coast examples.
The product is one part of the campaign. The photography, positioning and follow-through still need to work together.
04 · LAUNCH & DISTRIBUTION
One story. The right paths to it.
MOTION
YouTube & social
Property video and shorter edits can bring the home into the places buyers already watch and explore.
Visit the film library →CONNECTION
Database & agent outreach
Relevant email communication and direct agent conversations help connect a property to people with a reason to consider it.
Discuss the distribution plan →The channel mix, schedule and any paid distribution are agreed for the specific property. Marketing is targeted around property interests and buying intent.
05 · FEEDBACK & SELLER REPORTING
Make the activity useful.
What happened?
Review available listing activity, inquiries, showings and campaign engagement. Keep the source and period clear.
What are buyers saying?
Bring showing feedback and recurring questions into the conversation alongside competing listings and market changes.
What does it mean?
Discuss whether the evidence points to presentation, reach, property considerations, price or timing.
What happens next?
Agree on the next action and when to review it. Communication should leave you with a clear decision, not just a dashboard.
THE PRESENTATION IN PRACTICE
Explore the actual property stories.
WATERFRONT · AVIATION
735 Pilot Lane #908
A River Fly-In residence and its distinctive outlook.
Explore the property →
NEW CONSTRUCTION · MULTIFAMILY
115 Jefferson Avenue
Two residences and a Cape Canaveral setting.
Explore the property →
WATERFRONT · CONDOMINIUM
300 Columbia Drive #3204
A property story centered on the residence and the water.
Explore the property →WORK WITH DUSTIN
Let’s make your property’s story clear.
We’ll start with the home, the likely audience and your priorities, then build a presentation and launch plan around them.
